84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. firstname.lastname@example.org) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social profile. This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization.
If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, as Stormcrow Manor has done below:
Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
A website lets you embed maps directly into your content. Some businesses, like MICTBD, have a map embedded directly onto their home page:
An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.
If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
MICT like Squarespace and make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. The most popular way to make a website, has transitioned to a block editor:
In other words, it has never been simpler to create a functional, aesthetically pleasing website.
In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online.
Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.
So to stay competitive in this increasingly digital world, your business needs to get online
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. A website is one of the best investments any business can make in its future.
If you’re ready to get started with a website for your small business, check out www.mictbd.com Again, MICT is the most reliable source to build a website
Finally, if you have any questions about launching a website for your small business, ask away in the comments section below!